On 24 July 2021, the three-day 115th China Daily-use Articles Trade Fair came to a successful end at the Shanghai New International Expo Centre. In this department store feast, eight thematic exhibition areas were fully opened, creating a super party of offline department store products. Domestic and foreign famous brand exhibitors appeared on the scene, attracting core buyers from various channels, including department store chains, supermarkets, e-commerce, wholesale markets, agents, etc., and the popularity of the exhibition reached a new high. The online live broadcast synchronised with the exhibition also attracted many netizens, and the hot topics such as featured exhibition areas and explosive new products triggered a screen full of pop-ups, with unprecedented enthusiasm for audience participation.
The 115th China Daily-use Articles Commodity Fair ended perfectly in Shanghai with a lot of praise and a lot of fire
In the face of the domestic stable to good development pattern, the 115th CDATF will lead the industry wind standard, explore the national tide boutique, not only ignited the entire department store home furnishing market, for the second half of the department store purchasing season in advance to build up momentum, but also greatly activate the enthusiasm of all the department store people to visit, exchange and trade, and was praised by everyone. Many exhibitors said after the exhibition that the 115th CDATF is rich in heritage, grand in scale, gathering top products in various fields, the number of visitors exceeded the expectation, and the trading results are exciting, which is an excellent platform for all department store people to see the trend, look for new products, search for business opportunities, and meet with business friends.
Visitors from all over the world, professional buyers enjoy VIP experience
The fire of the CDATF market and the brand attraction of the department store will be blended to attract the professional audience from all over the world to visit. Purchasing groups from Luliang, Shanxi, Shaodong International Trade City, Hunan, Suning Wholesale Market, Suzhou Zhongxiang Wholesale Market, Yancheng Merchants Market, Nantong Shangmeijia Trade City, Weihai Wholesale Market, Yantai Three Stations Wholesale Market, Liaocheng Xiangjiang Guangcai Market, Heze Huadu Department Store, Tengzhou Real Love Mall, Zhoukou Huayao City, Bozhou Farmer's City, Tengzhou Farmer's City, and so on. Love Mall Purchasing Group, Zhoukou Huayao City Purchasing Group, Bozhou Agricultural Trade City Purchasing Group, Zhengzhou Bairong World Trade Centre Purchasing Group, Shijiazhuang Taihe Nan Sanjiao Market Purchasing Group, Northwest Small Commodity Market Purchasing Group, Xining City Jisheng Wholesale Commodity Market Purchasing Group, Ningxia Shandu Wholesale Commodity Market Purchasing Group and other wholesale markets, with the advantages of the group to face-to-face negotiations with the merchants and according to the needs of the intention to reach cooperation. In the exhibition site, the exciting "Battle of Hundred Groups" was staged.
In order to help nearly 4,000 professional buyers to complete their purchasing tasks in the CDATF, and help them seize the market opportunities, the organisers of the CDATF provided an exclusive VIP lounge, and the whole process of transporting some of the regional groups of buyers to and from the show without any hassle. All arriving professional audience, will be the first time by the exhibition recommended high-quality exhibitors to help match, in a safe and private environment to negotiate co-operation and sign agreements. During the three-day exhibition period, the group professional visitors brought great business opportunities to the 115th China Daily-use Articles Trade Fari, with a strong business atmosphere on site, continuous business negotiations, and exhibitors and visitors concluding deals one after another.
TAP VIP orders ahead to lead H2 department store market trading
In addition to providing exclusive services for the numerous groups of visitors, the 115th China Daily-use Articles Trade Fair continued to launch the "TAP Diamond VIP Club" service, through the special trade matching activities to build a bridge between buyers and sellers, to help superstores, e-commerce, living museums, special terminal shops and other large buyers to find their preferred partners more conveniently and quickly.
In the E5 hall business procurement matching area, the CDATF organisers have launched dozens of procurement matching activities, bringing together Rainbow Mall, Kuan Guang Supermarket, Sanjiang Shopping Group, Jiale Jiajia Supermarket, Hualian Supermarket, CR Vanguard and other e-commerce companies: Pinduoduo, Shanghai Qisi Network Technology, more food and other domestic first-tier superstores and e-commerce platforms, which provide a private, zero-distance face-to-face platform for exchanging ideas, and achieving Rapid matching. Taking advantage of the exhibition's "east wind", many super e-commerce buyers were full of harvest and reached a large number of orders. In addition, the exhibition also provided TAP Diamond VIPs with special badges, exclusive lounges, customised exhibition itineraries and other considerate services, and the meticulous on-site care greatly enhanced the VIP buyers' visiting experience, which was praised by everyone.
Technology to help, "BaiHuoHui" mini programme ushered in the highlights of the moment
Technology to help, cloud to see the exhibition, the 115th CDATF will reappear technology highlights, the new debut of the "BaiHuoHui" WeChat small program was launched, instantly become the focus of the audience chasing the use of the field.
The carefully designed "BaiHuoHui" small program interface is more friendly, more diversified functions, business docking, live room, electronic journals and other functions into the offline online audience to use to bring a great visiting experience. The business docking function will provide nearly 3,000 exhibitors with cutting-edge information, and more than 10,000 new department store products can be browsed online at will. For the convenience of customers who can not come to the meeting, "BaiHuohui" app opens the manufacturers online direct sales function, the audience can be fearless of the passage of time, year-round procurement without worry.
In the "BaiHuoHui" video broadcasting room, the audience in the beautiful host SuLe Dong, YanZhou, online tour of the entire exhibition hall, hi play hi shopping, intimate interaction, live recommended department store market fashion goods, and from time to time to send out the welfare gift packs, in front of the screen wildly set off a storm of shopping. Similarly, the audience can visit the e-newsletter through the "BaiHuohui" app, instantly understand the information inside and outside the venue, and grasp the first-hand exhibitors' information. With the help of technology, the form of audience participation in the department store will be more diversified and environmentally friendly, during the exhibition period, the cumulative number of visits to the "Baigonghui" app reached 40,920.
IP licensing ecological empowerment, the traditional department store industry glows with a new charmP
Under the new mode of operation of new retail thinking, traditional department stores and home furnishings are facing the dilemma of lack of innovation, and IP authorisation can revitalize the department store industry and maintain sustainable development.
This year's CDATF is the first in the exhibition industry to create a precedent of cross-border cooperation between IP exhibition and department store culture. The organisers especially opened up IP licensing and department store new products special exhibition area, held jointly by the Department Store Association, Rainbow Design Network, Tea Office Artisan, covering the classic Japanese comics, Europe and the United States comics and the national tide of power in three parts, the British Museum, Dunhuang Museum of Art, the Palace Museum, a person, Frozen, Cherry Maruko, Kumamoto Bears, King of Thieves, the little yellow man, Pony Pauli, SpongeBob SquarePants, Disney, Doraemon, Kung Fu Panda, Justice League, Marvel, Hello Kitty, Bills, Pokémon, Hello Duck, G.Duck, Cannonball, Hans Christian Andersen's Fairy Tales, Grimm's Fairy Tales, and more than 60 other IP images were a refreshing experience for the visitors.
Throughout the show, the IP Pavilion had a strong attraction and demonstrated strong commercial value. The products created through IP licensing and co-branding were in sharp contrast to the relatively homogeneous department store items, with higher brand appeal and more enthusiastic audience attention. As an emerging business model in the department store and home furnishing industry, IP licensing will play a greater value in the future.
Exhibitors renew their bookings for next year's event, the excitement of 2022 Shanghai CDA continues!
Taking over the consumption energy in the first half of the year and linking with the industry procurement season in the second half of the year, the 115th CDATF has shown a strong industry appeal in the face of the multiple benefits under the high-speed development trend of the economy. Whether it is the meticulous craftsmanship of the exhibits, the unique layout of the exhibition halls, or the thoughtfulness of the exhibition organisation, the exhibitors and visitors were all impressed and the effect of the exhibition doubled.
In the face of the continuous breakthrough in the number of visitors and soaring turnover, many exhibitors with strong intention began to make preparations for the coming year by renewing their bookings for 2022 with the organisers in advance, in anticipation of helping their outstanding products to open up sales outlets through the platform of the professional event, and to further enhance their brand awareness and influence.
Riding on the wind and waves of 2021, the coming year will be another brilliant year. 21-23 July 2022, the 116th Department Store will continue to settle in Shanghai New International Expo Centre, looking forward to meeting in the coming year, and continue to link the department store industry with greater excitement, we won't see you there.
